Slightly less than half (47 percent) of participants reported making time-saving purchases, such as hiring house cleaners or ordering food delivery, in a typical month. Remarkably, even participants who thought spending money on themselves would lead to greater happiness reported higher levels of happiness if they donated to charity. Moreover, people living from paycheck to paycheck reported feeling happier, equivalent to earning $30,000 more income, or about a 5 percent increase in happiness. For participants living below the poverty line, donating to charity was linked to increased happiness equivalent to $22,000 more in income, or a 3.73 percent increase in happiness. The study also shows that personal income does not impact the relationship between donating to charity and happiness. Yet even for young adults, the association between donating to charity and happiness was equivalent to earning $25,000 more income, or a 4.25 percent increase in happiness. The link between donating to charity and happiness varied across age groups with older participants reporting the strongest connection to happiness. In fact, the relationship between individuals donating to charity and higher levels of happiness was equivalent to earning $36,000 more income, or a near 6 percent increase in happiness. The over 60 percent of participants who reported donating to charity in the past month appear, on average, to have higher levels of Subjective Well-Being, a measure of happiness, compared to those who did not donate to charity.
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